DTC Creator
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Brands adjust ads as TikTok pushes livestream shopping, but big brands hesitate.
With digital costs rising, brands like Naadam embrace out-of-home ads, while creative packaging turns heads on shelves. Here’s how brands are adapting this holiday season.
Stricter rules on subscriptions, a bold health campaign, and how Halo Top’s rise and fall shows the risks of riding trends too long. Here’s what you need to know.
Launch your brand on TV in as little as 2 weeks.
Google’s new AI, a DTC disaster, and how brands are bracing for holiday shipping hikes. Plus, top Halloween costume trends.
Startups like Evolvetogether are flipping Prime Day into a holiday sales boost—it's all about new customers, top rankings, and setting the stage for Q4 wins.
No celebs, just real talk—how Jolie’s authentic approach built a DTC powerhouse.
Frozen food gets a flavor upgrade, and Béis redefines secondhand luggage. Let’s dig in!
Plus: Retailers face a returns crisis
Plus: Meta unveils new ad tools for the holidays
Plus: Gen Z and millennials are spending big, focusing on home décor, gifts, and fashion. Brands working with creators are set to win.
Plus: Brands are tapping health clubs and hotels to boost awareness
