
Corporate gifting’s DTC boom + TikTok’s uncertain future 🎁📉
From Anecdote Candles to TikTok’s looming ban, here’s how brands are navigating big changes this holiday season.

TikTok’s shopping clock + Venmo’s big e-comm move ⏳💸
TikTok Shop races against a ban, and Venmo’s targeting your cart—retail’s next shake-ups are here.
DTC’s Amazon pivot, Black Friday wins & influencer ROI 📦
DTC brands bank on Prime, Black Friday smashes $74B, and influencer marketing rethinks success metrics.
Secondhand gifts are cool now + indie brands' survival hacks
Preloved presents are trending, indie brands are ditching risky retailers, and returns are getting tougher.
Pop-ups reinvented + rugby’s brand moment
Pop-ups evolve with smarter strategies, while rugby’s rise offers fresh opportunities for brands to stand out.