Advertisers say their goodbyes to X...

Hello. As advertisers pull further away from X, Elon Musk’s response is as follows: “F*** off”. Advertisers say they do not plan to return to X after Musk's comments.

— Hubert Trinkunas & Rosa Cecilia

Amazon’s Q: A new AI assistant for businesses

Amazon’s new ChatBot is great for marketers: From accessing internal company data, to directly integrating with Google, Microsoft, and Adobe, marketers can quickly access information about design projects or brand copy.

Amazon doesn’t want people to thinking its lagging behind in AI: In the year since OpenAI released ChatGPT, Google, Microsoft and others have jumped into the frenzy by unveiling their own chatbots and investing heavily in A.I. development.

Companies are interested in using chatbots in their workplaces: But they wanted to make sure the assistants would safeguard those hoards of corporate data and keep their information private.

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Behr’s TikTok campaign sees over 50% more engagement than last year

The strategy: They created a reality TV-like series called To DIY For in which influencers used Behr products for home improvement projects. Fans then voted on their favorite ones. For the finals, the company used a panel of judges.

The tactic: In a TikTok video, Behr announced the second season with Liz Lovery, an interior design influencer, who explained the rules for the contest. It included three challenges and required entrants to use Behr products and film the projects with before and after shots.
Lovery announced the winner in a TikTok post.

The results: The TikTok post announcing the winner received more than 3.7 million views and more than 2,000 likes. In total, the brand received 422,000 engagements on social media during season two, a 54% increase over the previous year, according to the campaign. 

Is Vegas’ $450,000 MSG Sphere worth it for advertisers?

Sphere Entertainment pitches advertisers $450,000 for a one-day takeover of the Sphere, or $650,000 for the entire week. By comparison, running a billboard campaign in New York's Times Square for one to three days costs between $5,000 and $25,000.

Autodesk’s ginger cat ad paid off the MSG Sphere: Although Autodesk Chief Marketing Officer Dara Treseder declined to disclose how much the company paid for the activation. An Autodesk spokesperson said the ad was viewed on the ground by about 4 million people.

The social pay off was even higher: Videos of Autodesk’s Sphere takeover were viewed approximately 7 million times across its different platforms, helping to drive a surge of 18,000 visits to its website. One TikTok video, which has notched up more than 14,000 likes.

Retailers bring in-store fun to the metaverse this Christmas

Virtual stores appear to be the format of choice for many retailers this Christmas: Brands have been incorporating various metaverse experiences into their holiday marketing campaigns for the past three years or so. However, this year seems to be the first in which more brands have been investing in ways to bring the fun of in-store shopping into the digital world by way of metaverse stores. 

There is still metaverse interest despite web3 crash: Roblox’s third-quarter earnings report, the metaverse platform saw average daily active users rise 20% year-over-year to 70.2 million. 

However, there isn’t a lot of data that supports virtual store’s effectiveness in driving sales. Additionally, when brands invest in metaverse experiences like virtual stores they are taking funds aways from other areas that could generate returns.

Honda is winning the AR game

Honda launches AR murals in L.A malls: This is the car brand’s first augmented reality (AR) out-of-home (OOH) activation showcasing its electric vehicles.

Nearly 70% of consumers take some sort of action after seeing a digital street-level ad. Honda’s “Wall of Dreams” effort includes murals designed by illustrator Paul Shipper and builds on the company’s recently launched “Keep Dreaming” campaign, which underscores the company’s commitment to a carbon-neutral future. 

Carbon neutrality by 2050: Honda’s new 2024 Prologue is the company’s first all-electric SUV. The new installation begins with information about the company’s electric vertical take-off and landing aircraft (eVTOL) descending from the sky, rotating around in 3D and then taking off again. 

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