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Advertising trends 2024: Tech, TikTok, AI...

PLUS: Threads hot topics

Author

Wishu
December 12, 2023

Hello. These are the Top Google Searches of 2023…From 'Barbie' to the Israel-Hamas war, these are the top queries according to Google's 2023 “Year in Search” roundup.

— Hubert Trinkunas, Rosa Cecilia, Lavena Xu-Johnson

PRESENTED BY HUBSPOT

New data from HubSpot and G2 dives into insights from 600+ sales pros and leaders across B2B and B2C teams on how they’re using AI tools and the results they’ve seen. Now more than ever, sales teams to turn to AI-based tools to optimize the sales process, automate manual tasks, helping them actually spend their time connecting with prospects and closing more deals. Get the free report.

Latest 📲

  • Spotify’s CFO & CMO are leaving.

  • Vice Media CMO steps down to lead public affairs and marketing firm.

  • Google updating crypto ad policy for 2024.

  • As of January 10, shoppers will no longer be able to use Venmo as a payment option on Amazon.

  • Zara advert accused of resembling Gaza images.

Advertising trends 2024: Tech, TikTok, AI

As the year bows out, we're already peeking into the ad world's future for 2024, and according to Forrester, it's going to be a TikTok, gaming, and AI extravaganza. Picture this: big tech names like Google, Meta, and TikTok are ready for a grand return, with TikTok swooping in to swipe ad budgets meant for Gen Z, bidding adieu to old-school TV ads.

Big tech's encore: After a bit of a stumble in 2023, expect the heavyweights—Google, Meta, and TikTok—to strut their stuff in the ad scene in 2024. TikTok, the Gen Z whisperer, is gunning for a prime spot in marketers' budgets, leaving traditional TV ads in the dust.

Gaming steals the show, AI plays both hero and villain: In-game ads are gearing up for a blockbuster run in 2024, fueled by the thumbs of smartphone gamers. But hold onto your pixels; AI is a double-edged sword. It's promising new possibilities, yet deepfake ads are set to cause election-season havoc in 2024.

AI: The new agency sidekick: Brace yourself for an AI takeover in agencies. The cool kids on the agency block, like Accenture and pals, are customizing AI solutions like it's going out of style. In a plot twist, agencies might see a 10% uptick in reviews due to AI jitters—fears of it going a bit haywire.

2024 in ad-land promises a comeback for tech giants, a gaming spectacle, and agencies jumping on the AI bandwagon. But like any blockbuster, there's suspense and drama. Navigating this ad odyssey means embracing the highs, dodging the lows, and being ready for surprises in the ever-spinning wheel of digital advertising.

Threads hot topics

Threads just dropped a bomb in the form of topic tags, and it's got the app buzzing. Andrew Hutchinson, Threads' Content and Social Media Guru, spills the tea on what's catching fire in the app's conversations. Let's dive in.

Hot tags in the mix: NBA hype, tech talks, and a splash of photography - that's the flavor of Threads these days. Andrew, joined by web wizard Max Mykhalchuk, spills on the trending tags stealing the spotlight.

Tagging, Threads style: Threads flips the script on hashtags. No more mindless copy-pasting. Topic tags need that personal touch. Throw in a # if you fancy, but it's all about keeping it chill and avoiding tag overload.

Spotting trends, Threads-style: Curious about what's cooking in Threads? The app's got your back with a ranking of the hottest tags. Quick, snappy, and always changing - it's like a trend buffet, and you're invited to the feast.

As Threads users cozy up to these tags, the future is a mystery waiting to unfold. Will these tags be the new cool or is the broader search game the real MVP? Threads just turned up the dial on conversations, and the show is just getting started. Stay tuned for the tag chronicles.

UPS scraps CMO role

UPS just axed its Chief Marketing and Customer Experience Officer, Kevin Warren, as part of a bigger shakeup scrapping the CMO role altogether. Matt Guffey steps up to take charge of marketing along with a promotion to Chief Commercial and Strategy Officer. This comes hot on the heels of UPS trimming its sales outlook post a 13% Q3 revenue dip. Guffey is also set to juggle overseeing UPS's on-demand network, featuring UPS Stores and Happy Returns. Warren, who landed at UPS in 2018, is keeping mum about his next career move. Stay tuned for the parcel delivery drama! 📦🔄

New data on TikTok ads reveals 5 key elements that can drive more sales

A recent study by CreatorIQ and TikTok highlights five crucial elements for effective TikTok ads:

  1. Captivating hook: The first few seconds of a video are critical, with 90% of ad recall impact happening within the initial six seconds.

  2. Creator interaction: Ads are more successful when the creator directly addresses the audience, and showing the creator's face leads to increased brand recall.

  3. Product in action: Demonstrating a product being used or applied throughout the video significantly boosts brand recall and purchase intent.

  4. Sound and overlaying text: The presence of sound, including music or the creator's voice, is essential, and overlaying text increases user engagement.

  5. Clear call to action: Including a clear written call to action at the end of the video increases user purchase intent by 205%, leading to more engaged viewers and potential customers.

By implementing these insights, brands can optimize their TikTok ads for better engagement and sales.

Other headlines…