👀 AI-powered commercials are on the rise 🍟 McDonald’s announces change for Happy Meals...

Hello Monday 👋

Who doesn't enjoy a McDonald's Happy Meal to brighten up a Monday?

That's the essence of this edition of DTC Creator—quick, energizing snippets to kickstart your week with the freshest DTC news.

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• AI commercials are on the rise, and Honda has jumped in on the lead. The Japanese automobile company teamed up with Amazon to introduce a personalized EV campaign, called “The Honda Dream Generator” that is powered by AI. (Link)

• Tool, a production company, has recently enlisted the help of AI with their latest commercial project for Under Armour. However, their decision caused turmoil in the production scene, leaving many to question and worry about the incorporation of Artificial Intelligence. (Link)

• McDonald’s has decided to award their Happy Meals account to Wieden+Kennedy NY— at least in the U.S. This transition is expected to be completed in June and will help McDonald’s focus on winning family’s engagement and elevating Happy Meals’ creative strategies. (Link)

• Are AIs dueling kids now? According to Lunchables’ new Dunkables campaign, yes, they are— they are battling imagination. In this campaign, the brand pits kids’ imaginations against AI’s, asking each to create something fantastical using Dunkables’ products. The result? Pretzel Ninjas. (Link)  

• Washington Lottery joins this week’s AI commercial rise, using Artificial Intelligence to show their audiences what their lottery winnings could do and all the wishes it could make come true. (Link)

• TikTok creators previously believed that a TikTok ban in the United States might never materialize, but now, they aren’t so sure. They are all jumping in on a Plan B, urging their fans to follow them on other social media platforms. (Link)

• Hyundai celebrates Black-owned brands like Brandblack (a sneaker company) in their recent creative campaign; “The Drop” to promote their Santa Fe SUV. (Link)

• CoorDown partnered up with agency Small to launch their newest campaign; “Assume I Can”. The campaign is released in conjunction with the upcoming World’s Down Syndrome Day (March 21st), aimed to raise awareness towards the prejudice and stereotypes that people with Down Syndrome face.  (Link)

Extra Shots: more news from the DTC world

• Calum Laming, the man behind British Airways’ marketing, is on a mission to pilot the airways to greater heights with a £7bn transformation plan. 

• Impossible Foods has partnered up with agency Jones Knowles Ritchie to give their branding a complete makeover— in red. 

• OluKai released a short film “The Call” as a part of their ‘An Anywhere Aloha’ series that tells the tale of photographer Mike Coots, who lost his right leg in a shark attack. 

• Girl power: Olivia Summers and Dee Bryant share what it's like in the commercial world for female stunt drivers. 

And just like that, we're at the end!

Whether it's the joy of a Happy Meal, the excitement of delving into DTC news on a Monday, or the fun we've had together, time sure does fly.

But don't worry, the fun isn't stopping here. Join us again on Friday for the next edition of DTC Creator!