Are beer brands going retro?

Welcome back to another thrilling edition of DTC Creator - your essential weekly blend of top-notch marketing insights and DTC news. ☕

This week, nostalgia continues to steal the spotlight, and engaging outdoor advertisements have made an impressive return.

Let’s dive right in!

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• The Victoria and Albert Museum (V&A) is tired of being heard, but not seen. So, they launched a brilliant outdoor, site-specific marketing campaign that features variations of their message “If you’re into it, it’s in the V&A” on unique objects hidden across the UK. (Link)

• The activewear brand Vuori enjoys the highest engagement per branded social media post from its NIL endorsers at 1.2 million engagements. The report also revealed a significant 35% of brands now exclusively invest in NIL athlete partnerships, foregoing sponsorships with professional athletes. (link)

• Big beer brands are now leveraging the nostalgia craze too. Coors light is bringing its speeding silver train back, Bud Light is turning back time to its usual humour, and Miller Light is revisiting their old “All-Stars” campaign. (Link)  

• Matt Friend, CFO of Nike says that pricing power is the biggest benefit to a strong brand that is constantly innovating, and bringing “freshness” and “newness” to their customers. (Link)

• Lyft strikes a deal with Oracle in order to improve their ads targeting and calls in Nielsen to help them with audience verification and measurement in an attempt to ramp up their revenues through advertising. (Link)

• The consumer packaged goods giant - Unilever is slashing 7,500 jobs as part of new CEO Hein Schumacher’s plans to boost profits. His approach includes selling Unilever’s ice cream division including Ben & Jerry’s. (link)

• Lululemon isn’t worried about sales slowing down in North America this year, even after closing Q4 2023 strong. They are looking forward to more innovation and their potential internationally. (Link)

• Target has announced that they are doubling salaried employees’ bonuses. They will be paying their employees 100% of their eligible 2023 bonuses, as opposed to 2022, where they paid 50% of eligible bonuses. (Link)

Extra shots: More news from the DTC world

• Pottery Barn launches their new home furnishing collection in a global collaboration with Deepika Padukone. 

• Wes Walker defends his recent Under Armour TV spot that was created with the help of AI and met serious backlash. 

• Meghan Markle’s new lifestyle brand is called American Riviera Orchard, and critics are not loving it. 

• McCann Worldgroup recently shut down McCann 215 that was based in San Francisco. 

Now, it's time to wrap up, as we're eager to step out and discover V&A's distinctive treasures.

Catch you on Friday!