Disney Sells Out, L’Oréal Speaks Up, and Everyone’s Excited For the Oscars.

A new week, a new edition of DTC Creator. This week, we’ve got all the news you need, from the Oscars to Tarte cosmetics’ harsh lesson, wrapped up into nice, quick, easy bites.

Well, what are we waiting for? Let’s jump right to it!

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• Disney can’t stop making the headlines. This time, as the 96th Oscars comes around, Disney advertisers announce that they have sold out on ads as brands from 17 different categories jump in to fill the spots on their ads inventory for the ceremony. (Link)

• Ōura, a growing name in the wearable health technology scene, is now offering Ōura rings on Amazon, a year after their launch on Best Buy. The ring can monitor health-related activities, like tracking sleep cycles. (Link)  

  

• It’s Never Your Fault: L’Oréal Paris celebrates International Women’s Day with a bold statement through their ‘It’s Never Your Fault’ campaign. The brand features a variety of outdoor posters that tell women that street harassment isn’t their fault, and to not blame the way their shoes, lipsticks, or mascara. (Link)

• Employment in the advertising and public relations industry faces a significant dip in February 2024, but a surge in global ad spending is predicted to take place in 2024. (Link)

• An agency called Uncommon creates a three-minute film directed by Kim Gehrig for SiriusXM’s new commercial, “A Life in Sound” that celebrates people being moved by the music that they love. (Link)

• More beer and actor stuff?! Jesse Plemons makes an overdue comeback to the world of ads in Shiner Beer’s latest ad called “It’s a Texas Thing”. The brand aims to reassert and reclaim its reputation as Texas’ quintessential craft beer through this campaign. (Link)

• Google has a new treat for advertisers: Meridian, a new advertising measurement tool that measures post-cookie ads. The tool currently has only been released with limited availability, but Google plans to release the free-to-use tool to all soon. (Link)

Extra Shots: more news from the DTC world

• You can now have coffee in an elevator because Nespresso is leveling up their game- literally. 

• The Oscar buzz goes on: Wayfair joins other brands in the Oscars this year as part of their ongoing rebranding. 

• OhHello, founded by Jeremy Bloom, is a new mentorship platform for professionals facing layoffs and job uncertainty. 

• Qatar Airways introduces the world’s first AI digital human cabin crew.

That’s a wrap! We have a hunch that this week is going to be an exciting one, especially with new campaigns 👀

We’ll cover that and more this Friday, so we’ll see you again, same time, same place!