Faux Real?

TRENDING: TikTok AI avatar ads.

ICYMI: Building a SMART DTC loyalty program.

Quick updates

⏰: Meta delays AI roll-out in Europe over data usage concerns after Irish privacy regulators' intervention, halting the use of Facebook and Instagram data for AI models.

⚡️: Instagram tests "Creator Insights," a new profile feature for selected creators showing 30-day performance metrics to help brands assess partnership potential.

💸: X secures exclusive Big 3 basketball hosting rights, offering advertisers access to 515,000 live viewers per game and 15,000 weekly attendees.

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Cannes Lions

Kicking off today, retailers will have an outsize presence at this year’s Cannes Lions

Retailers' growing influence: Major retailers like Target, Walmart, and Kroger are using Cannes to showcase their retail media networks, which merge shopping data with ad targeting, highlighting the importance of retail sales as a measure of ad effectiveness.

Significant investment: The retail media network sector is booming, projected to account for one-fifth of all digital media spend and attract $166 billion by 2025, emphasizing its lucrative potential and the need for retailers to be at the forefront.

Focus on measurement: Discussions at Cannes will center on standardizing measurement across fragmented retail media networks, aiming to unify metrics and demonstrate true sales impact beyond mere impressions and clicks.

Cannes Lions

Why 2024 is the biggest year for influencers at Cannes yet!

This year’s Cannes Lions festival will feature Lions Creators, a new initiative recognizing the importance of creators and influencer marketing.

Increased creator presence: The introduction of Lions Creators allows more creators to attend Cannes at discounted rates, leading to a significant increase in their presence. Influencer marketing spending is projected to surpass $30 billion annually, emphasizing the growing impact of creators on the marketing landscape.

Intimate networking and measurement focus: Agencies are opting for smaller, intimate events to facilitate direct conversations between creators, CMOs, and VPs. Key discussion topics will include the integration of influencer marketing within broader media strategies and the challenge of measuring performance across different mediums.

AI’s rising influence: AI remains a hot topic, with discussions expected to focus on its practical applications in creating marketing assets, enhancing brand safety, and selecting appropriate creators. The potential and future impact of AI in influencer marketing will be a major theme.

IRL

Faux Real?

Independent creative company Mythology and The RealReal have created a fake installation at 301 Canal Street in New York City to highlight the counterfeit crisis in luxury goods. The installation, open until early September, showcases fake handbags confiscated by The RealReal to educate visitors about authenticity. Located on a street known for counterfeits, it appears as a new store but only displays dupes, emphasizing The RealReal's commitment to never selling fakes and reinforcing their leadership against counterfeit goods.

@alexisgmcbride

The RealReal Canal Street. #fyp #canalstreet #therealreal #therealrealcanalstreet #trr #canalstreetnyc