Personalization or contextualization: which is better?

Today’s consumers demand a lot from retailers.

Especially when it comes to receiving a tailored experience on your site that fits their specific wants and needs. But knowing what to deliver–and when to deliver it–can make all the difference when it comes to keeping your online customers engaged, or exiting your site empty-handed

Read on to learn:

• What personalization and contextualization are, their differences, distinct benefits and challenges

• The type of data each requires

• Ways contextualization can enhance your existing personalization strategies

• Who stands to gain a competitive advantage, when using the right technology

• How e-commerce retailers are already increasing conversions by implementing the right personalization strategy for their brand.